Join LinkedIn’s Editor-in-Chief Dan Roth as he pulls back the curtain on how the world’s most dynamic leaders think, lead, and build. Going beyond titles and buzzwords, This Is Working uncovers the human stories behind high-impact leadership. These are the thoughtleaders and changemakers who are reshaping industries: from tacos to tech, AI to alcohol-free beer, fashion to finance. You’ll hear from guests like Jamie Dimon on rethinking talent, Chuck Robbins on leading through transformation, and Dr. Fei-Fei Li on the human side of AI. Tune in every other week for candid conversations on what’s working at work, and what’s yet to come.
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Join LinkedIn’s Editor-in-Chief Dan Roth as he pulls back the curtain on how the world’s most dynamic leaders think, lead, and build. Going beyond titles and buzzwords, This Is Working uncovers the human stories behind high-impact leadership. These are the thoughtleaders and changemakers who are reshaping industries: from tacos to tech, AI to alcohol-free beer, fashion to finance. You’ll hear from guests like Jamie Dimon on rethinking talent, Chuck Robbins on leading through transformation, and Dr. Fei-Fei Li on the human side of AI. Tune in every other week for candid conversations on what’s working at work, and what’s yet to come.
AI is a force multiplier, not a threat: Wieden + Kennedy CEO Neal Arthur
This Is Working with Daniel Roth
16 minutes
1 month ago
AI is a force multiplier, not a threat: Wieden + Kennedy CEO Neal Arthur
Put Neal Arthur, CEO of ad powerhouse Wieden + Kennedy, firmly in the camp that AI is a great tool and will become even better — accelerating the deadlines for campaigns and making life easier for the "idea people." Definitely not in the camp recently occupied by Meta CEO Mark Zuckerberg, who predicts the $1.8 trillion ad industry is on the verge of existential AI disruption (more on this later).
"AI is probably the biggest factor change right now," he said. "But I think the conversation too often becomes very zero sum. It gets very dystopian — What's gonna happen to humans in this AI world? … I'm much more optimistic than that."
Widen + Kennedy has been around for more than four decades and knows how to adapt. Founder Dan Weiden crafted the famous “Just Do It” slogan in 1988 — one of Advertising Age's top five slogans of the 20th century — and this year the agency led the industry with five Super Bowl 59 ads.
To hear how Arthur is navigating AI and the fine art of client relations, click below.
This Is Working with Daniel Roth
Join LinkedIn’s Editor-in-Chief Dan Roth as he pulls back the curtain on how the world’s most dynamic leaders think, lead, and build. Going beyond titles and buzzwords, This Is Working uncovers the human stories behind high-impact leadership. These are the thoughtleaders and changemakers who are reshaping industries: from tacos to tech, AI to alcohol-free beer, fashion to finance. You’ll hear from guests like Jamie Dimon on rethinking talent, Chuck Robbins on leading through transformation, and Dr. Fei-Fei Li on the human side of AI. Tune in every other week for candid conversations on what’s working at work, and what’s yet to come.