E1 - Jamie Gutfreund: Everything You Know About Consumer-Brand Relationships Is About To Change

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/34/51/86/34518611-de75-374b-7065-b61eb20c746e/mza_1785592363399953399.jpg/600x600bb.jpg

This is The Creator Economy

IOVIA

3 episodes

2 days ago

This is The Creator Economy is a podcast designed to help brands navigate this rapidly expanding sector of the economy. It's a deep dive into the Creator Economy, NFTs and other Web3 technologies – and the partnerships brands and creators are building in this new world. Hosted by IOVIA CEO Rob Dawson, the show will feature interviews with creative agency leaders, major brands and the creators themselves. For anyone in marketing or strategy looking to understand - 'how can we tap into the Creator Economy?' - This is the Creator Economy will provide the answers.

Marketing

Business

RSS

All content for This is The Creator Economy is the property of IOVIA and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/30716520/30716520-1666752807135-0c1782aa2a7ce.jpg

E1 - Jamie Gutfreund: Everything You Know About Consumer-Brand Relationships Is About To Change

This is The Creator Economy

43 minutes 25 seconds

3 years ago

E1 - Jamie Gutfreund: Everything You Know About Consumer-Brand Relationships Is About To Change

In this episode we have a conversation with Jamie Gutfreund, the Global Chief Marketing Officer of Whalar, a leading Creator Economy agency. Jamie is a big advocate of all things Creator Economy. She is a Forbes 50 Entrepreneurial CMO, a frequent speaker at industry events and has had an illustrious career working with consumer brands like Microsoft, Expedia, Roblox and Hasbro.

In this conversation we explore the creator economy today and what it holds for tomorrow.

Enjoy the podcast.