This is The Creator Economy

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IOVIA

3 episodes

1 day ago

This is The Creator Economy is a podcast designed to help brands navigate this rapidly expanding sector of the economy. It's a deep dive into the Creator Economy, NFTs and other Web3 technologies – and the partnerships brands and creators are building in this new world. Hosted by IOVIA CEO Rob Dawson, the show will feature interviews with creative agency leaders, major brands and the creators themselves. For anyone in marketing or strategy looking to understand - 'how can we tap into the Creator Economy?' - This is the Creator Economy will provide the answers.

Marketing

Business

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Marketing

Business

Episodes (3/3)

This is The Creator Economy

E3 - Harley Jordan: A Creator's Guide To Building And Monetizing Your Personal Brand

In this episode we have a conversation with creator, influencer, and digital entrepreneur, Harley Jordan. Harley is the founder of influencer agency, All Influence management and Host of Brand Meet Creator Podcast. In establishing her career as a creator in 2020, she saw first hand how secretive the influencer marketing industry was. She started working to close the knowledge gap for the new age of viral video creators, since coaching over 400 influencers and service providers to build and monetize their personal brands. She eventually started All Influence management in 2022, which operates with the mission of empowering creators to scale their influence with aligned partnerships & business moves.

Enjoy the podcast.

2 years ago

52 minutes 33 seconds

This is The Creator Economy

E2 - Vinod Varma: Why Micro-influencers Are The Key to Scaling Your Digital Communities Today

In this episode we have a conversation with Vinod Varma, the Co-Founder and CEO of Creator.co, a platform that connects brands and creators together. Vinod first witnessed the power of influencer marketing while launching new products for Fitbit, Apple, Samsung and others, while at billion dollar retailer, Best Buy. Since 2016 he has worked with leading consumer and emerging brands to get Creator.co into a top 3 ranked influencer marketing platform.

Enjoy the podcast.

3 years ago

39 minutes

This is The Creator Economy

E1 - Jamie Gutfreund: Everything You Know About Consumer-Brand Relationships Is About To Change

In this episode we have a conversation with Jamie Gutfreund, the Global Chief Marketing Officer of Whalar, a leading Creator Economy agency. Jamie is a big advocate of all things Creator Economy. She is a Forbes 50 Entrepreneurial CMO, a frequent speaker at industry events and has had an illustrious career working with consumer brands like Microsoft, Expedia, Roblox and Hasbro.

In this conversation we explore the creator economy today and what it holds for tomorrow.

Enjoy the podcast.

3 years ago

43 minutes 25 seconds