In this episode of This is Supercritical, we look back at all of our guests from Season 1 and hear their responses to our closing question “What do you believe is the most supercritical factor facing the cannabis industry today?” Take in their collective wisdom as we prepare for a prosperous 2025. Set up a complimentary 20-minute consultation with us today! https://supercritical.agency/book-consultation/ Produced by Supercritical, LLC Stay Connected Website: https://supercritical.agency Li...
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In this episode of This is Supercritical, we look back at all of our guests from Season 1 and hear their responses to our closing question “What do you believe is the most supercritical factor facing the cannabis industry today?” Take in their collective wisdom as we prepare for a prosperous 2025. Set up a complimentary 20-minute consultation with us today! https://supercritical.agency/book-consultation/ Produced by Supercritical, LLC Stay Connected Website: https://supercritical.agency Li...
Why the Cannabis industry needs professional brand marketing with Laura Johnston
This Is Supercritical
30 minutes
1 year ago
Why the Cannabis industry needs professional brand marketing with Laura Johnston
“But my brother-in-law studied design in college” is a familiar refrain marketers hear when money gets tight, but cutting your marketing budget in cannabis could kill your company. Host Sparky Rose sits down with award-winning creative brand marketer Laura Johnston to talk about the importance of expertise when building and supporting brands in cannabis. What is a brand? How much should you invest? Why do you need professional help? If you want to extract the essence of what really matters in...
This Is Supercritical
In this episode of This is Supercritical, we look back at all of our guests from Season 1 and hear their responses to our closing question “What do you believe is the most supercritical factor facing the cannabis industry today?” Take in their collective wisdom as we prepare for a prosperous 2025. Set up a complimentary 20-minute consultation with us today! https://supercritical.agency/book-consultation/ Produced by Supercritical, LLC Stay Connected Website: https://supercritical.agency Li...
