The Business of Reinvention: Why Experimenting is Kim Kerton’s Superpower

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This Is Small Business

Amazon

142 episodes

1 week ago

Step into the exciting world of entrepreneurship with This Is Small Business! Join us on an adventure as we dive deep into the riveting tales of triumph and tenacity of small business owners. This Is Small Business speaks with business owners from all over as they go through the highs and lows of entrepreneurship and we uncover the secret sauce behind building a thriving business. Tune in to hear from a dynamic array of guests, each with their own captivating backgrounds and unique perspectives that epitomize the spirit of small business entrepreneurship. Get ready to be inspired, motivated, and empowered to chase your own entrepreneurial dreams and start your next venture!

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The Business of Reinvention: Why Experimenting is Kim Kerton’s Superpower

This Is Small Business

30 minutes 6 seconds

3 months ago

The Business of Reinvention: Why Experimenting is Kim Kerton’s Superpower

What if the riskiest move isn’t going all in but walking away when something no longer fits? Kim Kerton didn’t leave her media career with a clear plan. She left because she knew something wasn’t right. What followed was a search for a business idea that took her through yoga, ceramics, and creative experiments in remote Tasmania, all of which eventually led to her podcast and business, Unemployed and Afraid. Host Andrea Marquez unpacks how Kim redefined risk not as betting it all on one big idea, but as giving herself permission to experiment, try, pivot and start again. You’ll hear how she used creative detours to find clarity, why walking away can be the smartest move and how she turned vulnerability into her growth strategy. If you’re stuck waiting for the perfect idea, this episode will show you how experimentation can be a powerful and intentional part of building something meaningful.

Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.

In this episode, you’ll hear:

(02:06) How do you bounce back after a failed first venture? Kim shares her crash course in marketing, management and resilience.

(04:50) Burned out but unsure what’s next? Hear how Kim left a corporate career and gave herself time to experiment.

(08:12) What happens when your purpose doesn’t show up on time? Kim reflects on her early experiments and what they taught her about creativity and identity.

(12:30) What makes an idea stick? Kim breaks down how she came up with the idea of Unemployed and Afraid, knew podcasting was the right fit, and why she built it like a business from day one.

(18:15) Is working solo all it’s cracked up to be? Kim explains why she chose to diversify and go back to a company she once left.

(21:12) Struggling to tell the difference between a rough patch and a red flag? Kim shares how she makes the call to pivot.

(23:50) What does failure actually mean? Kim reframes it as momentum and explains how she got addicted to building, not just succeeding.

(26:48) Can a 10% hunch lead to your next big move? Kim’s advice for anyone waiting to feel “ready” to start.