Small Business Bytes: Market Research 101

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This Is Small Business

Amazon

142 episodes

1 week ago

Step into the exciting world of entrepreneurship with This Is Small Business! Join us on an adventure as we dive deep into the riveting tales of triumph and tenacity of small business owners. This Is Small Business speaks with business owners from all over as they go through the highs and lows of entrepreneurship and we uncover the secret sauce behind building a thriving business. Tune in to hear from a dynamic array of guests, each with their own captivating backgrounds and unique perspectives that epitomize the spirit of small business entrepreneurship. Get ready to be inspired, motivated, and empowered to chase your own entrepreneurial dreams and start your next venture!

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Small Business Bytes: Market Research 101

This Is Small Business

4 minutes 13 seconds

1 week ago

Small Business Bytes: Market Research 101

Before you pour time, money, and energy into a new idea, how do you know if people actually want what you’re offering? The answer: market research.

In this Small Business Byte on This is Small Business, host Andrea Marquez breaks down how to test your ideas before going all in. From spotting market trends and scoping out competitors, to collecting honest feedback from real people, Andrea shares practical ways to validate your assumptions and make smarter business decisions.

You’ll also hear from Denise Woodard, founder of Partake Foods, on how early product testing helped her refine her recipes, and Katie Diasti, founder of Viv, on how listening to her customers online helped shape her product line.

Market research doesn’t have to be fancy or expensive, it just has to be intentional. Because when you know who you’re aiming for, it’s easier to hit the mark.

So, what’s one assumption about your business you’re ready to test? Tell us in a Spotify comment, Apple Podcasts review, or email us at ThisisSmallBusiness@amazon.com

Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

If you want to know more about Partake Foods, listen to Denise Woodard’s story here: Turning Rejection into Momentum: How One Mom Started a Multimillion CPG Brand - TISB

If you want to know more about Viv, listen to Katie Diasti’s story here: How a College Student Turned a Class Project into a Scalable Business - TISB