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This is Digital
West Monroe
46 episodes
9 months ago
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
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Management
Business,
Marketing
RSS
All content for This is Digital is the property of West Monroe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
Show more...
Management
Business,
Marketing
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Viewing AI as Talent, Not Technology
This is Digital
58 minutes
1 year ago
Viewing AI as Talent, Not Technology
Christina Galoozis discusses the role of AI in enterprise-level workforce optimization with experts Steven Kurz and Brigitte Coles from West Monroe. They explore how AI should be viewed as a type of talent rather than just a technology, emphasizing the importance of training employees to leverage AI effectively. Listeners will learn how this mindset shift can drive significant cost savings and elevate workforce performance across industries.


In this episode:
  • Introduction to AI and workforce optimization
  • West Monroe's unique perspective on AI
  • AI as a talent type: changing mindsets
  • Augmentation vs. productivity: the AI advantage
  • Training employees: the key to AI success
  • Incentivizing AI use among employees
  • AI Week: fostering a culture of innovation
  • Strategic workforce optimization framework
  • The future of AI in enterprises
  • Generative AI: a game changer
  • Practical tips for using AI “interns”
This is Digital
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital