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This is Digital
West Monroe
46 episodes
9 months ago
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
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Management
Business,
Marketing
RSS
All content for This is Digital is the property of West Monroe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
Show more...
Management
Business,
Marketing
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The Digital Disconnect: Don’t Leave your Employees Behind
This is Digital
49 minutes
1 year ago
The Digital Disconnect: Don’t Leave your Employees Behind
Kim Seals and Rick Sabatino of West Monroe unpack the findings of the 'Digital Disconnect' report and discuss the complexities of aligning digital strategies with customer demands and team dynamics. Learn about the critical role of organizational structure and culture in successful digital transformations.

Read our report, The Digital Disconnect: Linking Vision to Real-World Execution
In this episode:
  • Challenges organizations face when aligning their workforce with digital processes
  • Importance of the full C-suite to own digital
  • Steps for executives to disperse accountability for digital transformation throughout the organization
  • How to get buy-in for digital transformation
  • How companies can avoid investing heavily in technology and data – but leave the “human part” for later
  • Pros and cons of smaller micro-transformations vs longer-term initiatives
  • Example of clients who have been successful at infusing digital into their company culture
This is Digital
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital