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This is Digital
West Monroe
46 episodes
9 months ago
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
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Management
Business,
Marketing
RSS
All content for This is Digital is the property of West Monroe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
Show more...
Management
Business,
Marketing
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It’s Not Just AI: 5 Tech Trends Defining the Future
This is Digital
55 minutes
1 year ago
It’s Not Just AI: 5 Tech Trends Defining the Future
What are the five technology trends driving business right now? West Monroe’s Erik Brown, Senior Partner, PXEL, is joined Casey Foss, Chief Commercial Officer, and Jonathan Williams, Managing Director of Technology Experience, to provide practical advice on navigating the rise of AI-driven productivity, the resurgence of cloud infrastructure, the potential of synthetic data, the balance between techno-optimism and tech backlash, and the critical role of humanity in the digital age. Each trend is examined through the lens of how businesses can leverage technology to drive efficiency, innovation, and human-centered outcomes. 

In this episode:
  • Overview of West Monroe’s annual Tech Trends to Watch report
  • The new productivity paradigm
  • Resurgence of cloud and infrastructure
  • Synthetic data
  • Humanity in the Digital Age
  • Techno-optimism vs. techlash: balancing the human element
This is Digital
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital