We explore the crucial role of digital in creating connections when customers don’t necessarily need your product or service. Our guest, Sara Vaezy, Chief Strategy and Digital Officer at Providence, delves into how a healthcare system thinks about this: How do they connect with and serve patients when they’re not sick or in the hospital? Sara shares insights on how healthcare providers can effectively connect with patients during their everyday lives, ensuring a continuous and proactive relationship even when healthcare is not immediately needed.
In this episode:
- Importance of maintaining patient relationships
- Key challenges in maintaining patient engagement
- Technology's role in bridging the gap between patients and healthcare providers during non-acute periods
- Creating personalized experiences and measuring success
- Future of patient engagement
