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This is Digital
West Monroe
46 episodes
9 months ago
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
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Management
Business,
Marketing
RSS
All content for This is Digital is the property of West Monroe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
Show more...
Management
Business,
Marketing
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Digital Lessons from the EV Revolution
This is Digital
43 minutes
2 years ago
Digital Lessons from the EV Revolution
In this episode, host Rissa Reddan discusses the transformative impact of electric vehicles (EVs) with experts Tyson Jominy, Vice President of Data and Analytics at JD Power, and Sam Uyeno from West Monroe's Energy & Utilities practice. The conversation delves into the intricacies of EV adoption, the importance of infrastructure readiness, and the potential of EVs as digital products. The episode underscores the interconnectedness of EVs, the grid, and the broader digital ecosystem, highlighting the need for strategic planning and the value of data in shaping the future of transportation.

In this episode:
  • Current state of auto industry, particularly EVs, from an industry perspective and utilities perspective
  • Key data trends the industry is leveraging for innovation
  • Importance of analyzing customer data
  • Leveraging this data for customer-facing strategies
  • Challenges utilities face in collecting requisite data to support EV adoption
  • Are EVs digital products?
  • Concerns utilities have in enabling EV commensurate with legislative targets
  • Digital capacities helping utilities address these concerns
  • Future of auto industry in terms of digital innovation
This is Digital
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital