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This is Digital
West Monroe
46 episodes
9 months ago
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
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Management
Business,
Marketing
RSS
All content for This is Digital is the property of West Monroe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital
Show more...
Management
Business,
Marketing
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AI for Executives: Practical Uses for You and Your Company
This is Digital
39 minutes
1 year ago
AI for Executives: Practical Uses for You and Your Company
Can generative AI fix your data problems? Is prompt engineering a role or a skill? How is ChatGPT really useful for leaders? Host Rissa Reddan welcomes leaders from West Monroe’s AI Lab–and the hosts of West Monroe’s podcast miniseries “This Is AI–to answer your burning questions about gen AI heading into 2024. Plus, learn about the technology’s limitations and the massive change management crisis looming from its expansion.

In this episode:

  • The current generative AI landscape
  • The importance of generative AI use cases that are industry relevant
  • How to get involved with the West Monroe accelerator
  • Focusing on jobs to be done
  • Use cases that marketers should be talking about
  • Your readiness to engage or benefit from AI
  • Limitations of generative AI
  • Hire or train your employees on AI
  • How West Monroe’s marketing team is using generative AI
This is Digital
What does it mean for a company to Be Digital? It’s not a specific technology or a destination – it’s a mindset. Join West Monroe Chief Marketing Officer Rissa Reddan as she interviews experts who are redefining what it means to be digital. This series will inspire listeners to think digitally in their own organizations – and reap the bottom-line rewards. This season, we’ll explore the importance of connecting digital experiences with physical ones, whether to build or buy new solutions to meet customer demands, and how your business can survive a recession by becoming an essentialist.
For more information, visit our website: https://www.westmonroe.com/perspectives/podcast/this-is-digital