Building a Brand with Betches CEO and Co-Founder Aleen Dreksler

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Thirty Flirty and Panicking

Kelsey Murphy

9 episodes

21 hours ago

Welcome to Thirty Flirty and Panicking, an empowering podcast for navigating life in your 30s and beyond. With a nod to the beloved rom-com 13 Going on 30, we recognize life doesn’t always look like what we imagined—but it's in the unpredictable that the magic really happens. Together, we’ll embrace the unexpected, silence self-doubt, and help you step into your best self. From personal stories to practical advice, join a supportive community of women who transform challenges into triumphs... because it's never too late to build the life you've dreamed of. We’ve got you—and you’ve got this.

Self-Improvement

Education

RSS

All content for Thirty Flirty and Panicking is the property of Kelsey Murphy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Self-Improvement

Education

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Building a Brand with Betches CEO and Co-Founder Aleen Dreksler

Thirty Flirty and Panicking

34 minutes 7 seconds

1 month ago

Building a Brand with Betches CEO and Co-Founder Aleen Dreksler

In this episode, host Kelsey Murphy sits down with Aleen Dreksler, co-founder and CEO of Betches Media, the cultural powerhouse that began as an anonymous blog in 2011 and exploded into a multimedia empire with a reach of more than 250 million.

Aleen shares the inside story of building Betches from its scrappy, satirical beginnings into one of the most recognizable brands in internet culture. She opens up about:

The leap from pre-med student to media mogul
Sticking to your gut (and your name) even when others doubt it
Balancing friendship and business with her co-founders
Navigating the $24M+ sale of Betches to LBG Media
Why she launched her Substack, Please Advise, and the real questions women ask her most
What she predicts is next in media

Whether you’re a budding entrepreneur, a daydreamer with a big idea, or someone who just loves a good origin story, Aleen’s journey is proof that you can turn an idea into an empire.

TOOLKIT:

Follow Aleen on Instagram
Subscribe to her Substack: Please Advise: https://aleendreksler.substack.com
Learn more about Betches Media