CEO of Social T, Tara Clark's passion for social media struck in 2005 when her University became one of the first few schools to gain access to Facebook. Since then, Tara saw an opportunity to utilize social media to launch her company @socialtyvr which creates engaging content for organizations ranging from food to finance (you can see who she's worked with here: https://bit.ly/SocialT_BrandsProjects). With her dense track record and wealth of knowledge, this is a talk for everyone to tune in on. She describes the volatile space of the social landscape since COVID-19 started and how that has affected the consumption of content, in her perspective. She also nails down the important ways brands can use their online presence effectively during social movements. Find out more in today’s episode!   Substance: Why Tara Chose Social Media Management as an Integral Career Path Before it Became Popular How to Navigate The Social Space for Your Clients in the Face of Political Movements  Is there a right way to produce content that matters? Does impactful content always convert to the desired traction? How to Consume Social Media without Letting it Consume You    For full show notes, references, further reflections on this episode head to our website at www.thinkspacepodcast.com/tara-clark   Thank you for listening! We’d love to hear what you think. We invite you to join the podcast conversation in our communities on Facebook, Instagram, or Podyssey. Be sure to subscribe to thinkspace on Apple Podcasts, Spotify, or wherever you listen to podcasts. If you enjoyed this podcast, please leave us a review on iTunes/Apple Podcasts here. Your review helps us reach more people and create more impact in the community. https://thinkspacepodcast.com/episodes/tara-clark/   Connect with TARA CLARK @wherestara on Instagram @socialtyvr on Instagram Tara Clark on LinkedIn @taraleahclark on Twitter https://www.taraclark.biz/