Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using AI answer engines much more often. Yes, Google and other “traditional” search engines are responding by adding more AI answers into their results.
The question, though, is how much you ought to change how you do what you do to answer your customers’ questions.
Is search as we know it completely different? Or do some fundamental truths remain that we still need to to keep in mind? That’s what this episode of the podcast is all about.
Want to learn more? Here are the show notes for you.
The New SEO? (Episode 469) — Headlines and Show Notes
Show Notes and Links

* Parsing the $35M GEO Play: What’s Real and What’s Fundraising Theater
* ChatGPT is reportedly scraping Google Search data to answer your questions – here’s how
* OpenAI Is Challenging Google—While Using Its Search Data
* Google’s Antitrust Case: A Win for Big Tech? (Episode 468)
* AI and Zero-Click Search: The Real Story (Episode 467)
* Revisiting The Brand is the Prompt (Thinks Out Loud) – Tim Peter & Associates
* The Rise of Agentic AI Among Your Customers (Episode 466)
* Revisiting Google Closes the Gate (Thinks Out Loud)
* The Brand is the Prompt (Thinks Out Loud 465)
* Google Closes the Gate on Marketers (Thinks Out Loud)
* Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)
* AI Can’t Save Bad Strat...