The Brand is the Prompt (Thinks Out Loud 465)

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Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter

100 episodes

3 days ago

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.

Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

All content for Thinks Out Loud: E-commerce and Digital Strategy is the property of Tim Peter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

The Brand is the Prompt (Thinks Out Loud 465)

Thinks Out Loud: E-commerce and Digital Strategy

21 minutes 5 seconds

4 months ago

The Brand is the Prompt (Thinks Out Loud 465)

One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it helps you think more clearly, more deeply about your topic and your ideas. If you want to know what you really think, ask the internet. They’ll let you know whether you got it right… or not. That’s what happened last week when I talked about how companies can win in AI-powered search. Whether we’re talking about Google’s AI Overviews, AI Mode, ChatGPT, or agentic AI, I’m increasingly convinced that “the brand is the prompt.” And what I mean by that is that we need to do the work now to ensure customers ask for us by name—now, and in the future.
I posted this notion, “the brand is the prompt,” on LinkedIn and people couldn’t wait to poke the theory full of holes. You love to see it. I genuinely mean that. Their feedback—and pushback—helped me realize the flaws in my reasoning… and improve them. Now, I’m even more sure that the brand is the prompt. And the counter-arguments I heard make the core argument even stronger.
“The brand is the prompt” is what this episode of the podcast is all about. Want to know what that means in practice? Want to hear the (truly great) arguments against the idea? And want to know how you can apply the concept to your brand and business? Then be sure to give this a listen (or read the transcript). You’ll be glad you did.
Want to learn more? Here are the show notes for you.
The Brand is the Prompt (Thinks Out Loud 465) — Headlines and Show Notes
Show Notes and Links

* Michael J. Goldrich | LinkedIn
* Tammie Carlisle, CHDM | LinkedIn
* Mark Simchock | LinkedIn
* Peter Syme | LinkedIn
* Pedro Colaco | LinkedIn
* Steve Cummins | LinkedIn
* What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)
* The Only Way to Succeed Next Year (Thinks Out Loud Episode 444)
* AI Is Not the Future. You Are (Thinks Out Loud Episode 443)
* How Google Loses (Thinks Out Loud Episode 442)
* Back to Episodes