Revisiting The Brand is the Prompt (Thinks Out Loud)

https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/ed/ac/e0/edace0a2-bb80-dd55-9bf2-f67de32a9bf9/mza_14880720119725022286.png/600x600bb.jpg

Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter

100 episodes

4 days ago

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.

Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

All content for Thinks Out Loud: E-commerce and Digital Strategy is the property of Tim Peter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

Revisiting The Brand is the Prompt (Thinks Out Loud)

Thinks Out Loud: E-commerce and Digital Strategy

23 minutes 48 seconds

3 months ago

Revisiting The Brand is the Prompt (Thinks Out Loud)

Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that work for their needs & and will train their agents, as those evolve, to pick their preferred options in many cases.
Of course, getting customers to train their agents that you’re the right choice isn’t something you can wait to do when (or if) agents become available. Instead, it’s something you can (and should!) do right now. Even better, it works for your brand and business… right now. What’s not to love about that?
In this episode of the podcast, I take a look at why brands will continue to matter, why “the brand is the prompt,” and what you need to do to get customers to ask for you by name.
Want to learn more about it? Here are the show notes for you.
The Brand is the Prompt (Thinks Out Loud 465) — Headlines and Show Notes
Show Notes and Links

* The Brand is the Prompt (Thinks Out Loud 465)
* Michael J. Goldrich | LinkedIn
* Tammie Carlisle, CHDM | LinkedIn
* Mark Simchock | LinkedIn
* Peter Syme | LinkedIn
* Pedro Colaco | LinkedIn
* Steve Cummins | LinkedIn
* What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)
* The Only Way to Succeed Next Year (Thinks Out Loud Episode 444)
* AI Is Not the Future. You Are (Thinks Out Loud Episode 443)
* How Google Loses (Thinks Out Loud Episode 442)
* AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464)
* Google Closes the Gate on Marketers (Thinks Out Loud)
* Back to Episodes