Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)

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Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter

100 episodes

4 days ago

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.

Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

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Marketing

Business,

Management

Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)

Thinks Out Loud: E-commerce and Digital Strategy

17 minutes 2 seconds

3 months ago

Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)

Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it can seem that way.
In some ways, it’s not just possible, but actually likely that you will. AI is incredibly fast. It’s incredibly powerful. To think that human beings can outthink AI is not realistic. As I like to say, “You’re not going to out-AI AI.”
But, in a far more meaningful way, I’m don’t think that our inability to keep up with AI is a problem. Because, just as we can’t out-AI AI, artificial intelligence can’t out-human humans.
Instead, there are many areas where marketers can not only keep up—and keep ourselves relevant. They’re also what will set us apart… and set us up for long-term success.
Is it impossible for marketers to keep up with AI? And what should we do instead? That’s what this espisode of the podcast is all about.
Want to learn more? Here are the show notes for you.
Revisiting “Is It Impossible for Marketers to Keep Up With AI?” (Thinks Out Loud 459) — Headlines and Show Notes
Show Notes and Links

* MSDM Speaker Series: a Conversation with Tim Peter, Author of "Digital Reset" – YouTube
* Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459)
* Mark Schaefer’s Brilliant LinkedIn Post: A Sinking Feeling of Being Left Behind
* AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208)
* What If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
* (1) Almost Timely News: 🗞️ 5 Examples of AI Transformation (2025-04-27)
* Is AI “normal”? | MIT Technology Review
* Prompt Engineer, the Hottest AI Job of 2023, Is Already Obsolete – WSJ
* Back to Episodes