Apple told us at their WWDC that they’re seriously rethinking how they use AI on their devices, largely because they way they’s previously announced AI on their devices straight up didn’t work. You may also know that Apple has apparently begun looking at partnering with ChatGPT and others as the default search engines on their devices.
As you’re undoubtedly aware, Google is currently Apple’s default search engine on its devices. It’s also, arguably, the biggest player in consumer adoption of artificial intelligence.
Something’s got to give.
The point is that while any one member of Big Tech could (at least in theory) get pushed out of the club at any time, Big Tech itself will continue to roll right along. And that gatekeepers gonna gate, whether those gatekeepers are the companies we’ve competed with for years, or some new player in the game.
As the saying goes, though, don’t hate the player, hate the game.
As I’ve discussed many times, your business probably depends on Google for a lot of your traffic and revenues. And Google clearly cares enough about the traffic Apple provides it that they’re willing to pay roughly $20 billion each year for the privilege of being the default search engine. The question then becomes: If Google loses Apple’s traffic, what happens to yours?
Again, the point isn’t whether this is likely. The point is that you’ve got to change the rules of the game. You’ve got to ensure you’re not dependent on any one Big Tech player for traffic and revenue
Why does that matter for your business? And what can you do about it? That’s what this episode of the podcast is all about.
Want to learn more? Here are the show notes for you.
Revisiting Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud) — Headlines and Show Notes
Revisiting Is Apple Dropping Google? What Does That Mean For Your Business? — Show Notes and Links

* Apple Fails to Clear a Low Bar on AI – WSJ
* Apple Retreats – Stratechery by Ben Thompson
* AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464)
* Google Closes the Gate on Marketers (Thinks Out Loud)
* Digital Reset is Here (Thinks Out Loud 461)
* Destination Discourse Episode 26: What Happens to DMOs When Everything Changes? – YouTube
* Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)
* Back to Episodes