Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.
Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.
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Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.
Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.
Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460)
Thinks Out Loud: E-commerce and Digital Strategy
17 minutes 21 seconds
5 months ago
Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460)
According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy. How in the world could Apple drop Google?
Well, whether Apple dropping Google is likely or not isn’t the point.
Instead, the point is that while any one member of Big Tech could (at least in theory) get pushed out of the club at any time, Big Tech itself will continue to roll right along. And that gatekeepers gonna gate, whether those gatekeepers are the companies we’ve competed with for years, or some new player in the game.
As the saying goes, though, don’t hate the player, hate the game.
Remember, your business probably depends on Google for a lot of your traffic and revenues. And Google clearly cares enough about the traffic Apple provides it that they’re willing to pay roughly $20 billion each year for the privilege of being the default search engine. If Google loses Apple’s traffic, what happens to yours?
Again, the point isn’t whether this is likely. The point is that you’ve got to change the rules of the game. You’ve got to ensure you’re not dependent on any one Big Tech player for traffic and revenue
Why does that matter for your business? And what can you do about it? That’s what this episode of the podcast is all about.
Want to learn more? Here are the show notes for you.
Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460) — Headlines and Show Notes
Show Notes and Links
Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.
Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.
