In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)

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Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter

100 episodes

3 days ago

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.

Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

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Marketing

Business,

Management

In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)

Thinks Out Loud: E-commerce and Digital Strategy

14 minutes 41 seconds

3 days ago

In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)

I’m generally bullish on AI and its potential benefits for customers and brands. What I’m less bullish about are all the folks essentially telling you that AI will make you give up building meaningful connections between your brand and your customers. Without meaning to, they’re describing a world where every brand becomes a commodity. And, frankly, I simply refuse to go along.
Instead, we need to do the work, right now, that will drive customers to ask for us by name. And that depends on building brands customers care about. In short, in the age of AI, brand isn’t everything. It’s the only thing.
Why is brand “the only thing” in the age of AI? Why does it matter? And what can you do to ensure customers ask for you by name?
That’s what this episode of the podcast is all about. Here are the show notes for you.
In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472) — Headlines and Show Notes
Show Notes and Links

* Trivago – Wikipedia
* Metasearch engine – Wikipedia
* AI at Meta
* The Biggest Risk to Your Business? Becoming a "Hidden Intermediary"
* The Hotel Marketing and Distribution Trend You Care About Most This Year
* Revisiting “The New SEO” (Podcast)
* The Hidden Factor OTA’s Use to Get Between You and Your Guests (Travel Tuesday) – Tim Peter & Associates
* Most Popular Apps (2025) – Business of Apps
* Are ChatGPT’s Apps Good for Your Business? (Episode 471)
* ChatGPT Atlas
* OpenAI’s Sam Altman hypes mystery ChatGPT device — ‘It’s so beautiful, a case would be a crime’ | Tom’s Guide
* These are the ChatGPT-powered AI devices that OpenAI might be working on | TechRadar
* Back to Episodes