Google Closes the Gate on Marketers (Thinks Out Loud)

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Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter

100 episodes

4 days ago

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.

Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

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Marketing

Business,

Management

Google Closes the Gate on Marketers (Thinks Out Loud)

Thinks Out Loud: E-commerce and Digital Strategy

15 minutes

5 months ago

Google Closes the Gate on Marketers (Thinks Out Loud)

Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that “gatekeepers gonna gate.” Well, AI Mode is a sure sing that Google is closing the gate on marketers. They’re removing access to the kinds of traffic we’ve taken for granted for years.
Will AI Mode kill your company’s traffic? Not exactly. It’s slightly more complicated than that. It does suck, mind you. But it’s not as simple as “AI Mode won’t link to you.”
What is the truth of AI Mode for your brand and your business? What do you need to do to ensure that AI Mode doesn’t kill your brand and business? That’s what this episode of the podcast is all about.
Want to learn more? Here are the show notes for you.
Google Closes the Gate on Marketers (Thinks Out Loud) — Headlines and Show Notes
Show Notes and Links

* Lily Ray talked about How Google AI Mode Keeps Users in AI Mode | LinkedIn
* Michael Goldrich: Google Just Killed the Blue Links. What Hotel Teams Must Do to Stay Visible and Booked
* My LinkedIn post about Google slamming the gate shut in AI Mode for many businesses
* YouTube interview with Google CEO Sundar Pichai on the future of search, AI agents, and selling Chrome
* Lily Grozeva’s post on LinkedIn that says “Most marketers still think AI Search is about content. It’s not. It’s about signals, and most of them live off your website.”
* What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299)
* Digital Gatekeepers and the Death of Organic Traffic (Thinks Out Loud Episode 247)
* Whose brand does Google want to build? – Biznology
* Back to Episodes