Are ChatGPT’s Apps Good for Your Business? (Episode 471)

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Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter

100 episodes

3 days ago

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.

Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

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Marketing

Business,

Management

Are ChatGPT’s Apps Good for Your Business? (Episode 471)

Thinks Out Loud: E-commerce and Digital Strategy

15 minutes 4 seconds

3 weeks ago

Are ChatGPT’s Apps Good for Your Business? (Episode 471)

OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, “the next step in agentic commerce.” It’s genuinely a capital-B, capital-D, Big Frickin’ Deal. No doubt about it.
At the same time, some folks might be rushing to claim these a whole new world, or a complete upending of commerce as we know it.
I’m… not convinced. Instead, I’m concerned that too many people are going to trade the Big Tech intermediaries we face today with a different set of intermediaries. Yes, ChatGPT is giving us the tools to transact directly in their platform. That’s good. How we use them, though, and what they mean for our businesses is what our job is all about.
So, what is the meaning of Instant Checkout and ChatGPT apps? What is the right way to approach these tools? And, ultimately, how can you use them to benefit your business today… and in the longer term?
That’s what this episode of the podcast is all about.
Want to learn more? Here are the show notes for you.
Are ChatGPT’s Apps Good for Your Business? (Episode 471) — Headlines and Show Notes
Show Notes and Links

* Introducing apps in ChatGPT and the new Apps SDK | OpenAI
* Stripe powers Instant Checkout in ChatGPT and releases Agentic Commerce Protocol codeveloped with OpenAI
* ChatGPT apps are live: Here are the first ones you can try | The Verge
* Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol | OpenAI
* Agentic Commerce
* The Brand is the Prompt (Thinks Out Loud 465)
* AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464)
* How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)
* Will Agentic AI Kill Your Content Marketing? (Episode 470)
* The New SEO? (Episode 469)
* AI and Zero-Click Search: The Real Story (Episode 467)
* Back to Episodes