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Fandom Is the Strategy: Why AMC Networks Doubles Down on Superfans
Thinking Out Loud
35 minutes
2 months ago
Fandom Is the Strategy: Why AMC Networks Doubles Down on Superfans
In today’s saturated content market, capturing attention is no longer enough, brands must earn participation. In this episode, host Vicki Lins sits down with AMC Networks’ CMO Kim Granito to explore how the company turns fandom into a strategic asset. From franchise-building to cross-platform engagement, Kim reveals how AMC Networks blends data, instinct, and premium storytelling to create brand experiences that drive growth, reduce churn, and strengthen value for AMC Networks and an expanding array of commercial partners.
