While a powerful tool for any business, it's good to remember that the customer journey mapping framework works well only if done right. And that there are maybe some inherent limitations in the framework and how it's typically used. This episode does a quick overview of what this framework is all about and how it is used, and some factors to keep in mind to use the framework successfully. This  last part in particular is based on how we use the framework at [x]cube LABS.