Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
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Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
Why Real Estate Agents Need to Think Like Content Creators
Thinking Cap Solutions Podcast
13 minutes
3 months ago
Why Real Estate Agents Need to Think Like Content Creators
In episode 25, we explore why the best real estate agents aren’t just great negotiators, they’re great content creators. Drawing from over 30 years in media, we break down the real opportunity in real estate: building trust, standing out, and creating real connections before the listing appointment. Because if your only content is “just sold” and “just listed”… you’re playing the same game as everyone else. We discuss: Why real estate brands of the future will look more like mini media compan...
Thinking Cap Solutions Podcast
Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
