Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
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Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
The Business of Giving: How Local Brands Can Support Their Communities
Thinking Cap Solutions Podcast
9 minutes
8 months ago
The Business of Giving: How Local Brands Can Support Their Communities
In the wake of Cyclone Alfred, local businesses in SEQ and Northern NSW have a unique opportunity, not just to reopen, but to reconnect with their communities in meaningful ways. In this episode, we explore how brands can step up, show genuine heart, and build long-term trust. From free coffees and phone charging stations to partnering with local vendors and offering a helping hand, the businesses that show up now will be the ones customers stay loyal to in the future. This episode covers: - ...
Thinking Cap Solutions Podcast
Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
