Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
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Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
Seize the Day: How Brands Stay Relevant, Relatable and Resonate
Thinking Cap Solutions Podcast
14 minutes
5 months ago
Seize the Day: How Brands Stay Relevant, Relatable and Resonate
In episode 21 of the Thinking Cap Solutions Podcast, Corey Kay and Mickey Maher dive into how brands of all sizes can seize the day to drive deeper audience connection. From local moments to national headlines, this episode explores how timely, well-aligned content creates cut-through in an always-on world. You'll learn: Why seizing the day is more than a social post — it’s a mindset shiftHow to build a content strategy that allows you to be reactive and relevantWhat brands like cafes, real e...
Thinking Cap Solutions Podcast
Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
