Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
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Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
Is podcasting really killing radio? In this episode of the Thinking Cap Solutions Podcast, we get into the podcast vs radio debate and break it down. We chat: The two different business models with differing audience needs & habitsWhy attempting the radio model on podcasts (or vice versa) just won't workWhat each medium can learn from the otherAussie audience numbers in 2025 (They might surprise you)What content creators need to understand about both without fearing eitherIt ...
Thinking Cap Solutions Podcast
Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
