Thinking Ahead: Your Leading-Edge Insights Podcast
GfK
100 episodes
5 months ago
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
The rise of the UK’s second-hand mobile phone market
Thinking Ahead: Your Leading-Edge Insights Podcast
16 minutes 3 seconds
1 year ago
The rise of the UK’s second-hand mobile phone market
One-quarter of all UK mobile phones sales in 2023 were for second-hand or refurbished handsets
Explore the dynamic shift in consumer behaviour within the UK mobile phone market in 2023, where a significant 25% of all mobile phones purchased were either second-hand or refurbished, up from the 19% in 2021. Join Lizzie Bailey and Chris Purnell, experts from GfK UK, as they unravel the intriguing statistics that underpin this trend.In this episode of the Thinking Ahead podcast, we delve into the motivations behind the surge in used and refurbished phone acquisitions. Gain valuable insights into the demographics of those opting for pre-owned devices and discover the driving forces behind their choices. Is it solely influenced by price considerations, or are environmental concerns playing a role in shaping this shift? Tune in now to unravel the nuanced layers of this evolving consumer landscape.
If you want to find out more, click here to read our press release.
Thinking Ahead: Your Leading-Edge Insights Podcast
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
