GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.  In this episode, we'll talk about:  Focusing on the fundamentals - Getting back to brand basics  The sustainability boost - The circular economy gains momentum  In part two, we'll talk all things tech & gen alpha!