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Thinking Ahead: Your Leading-Edge Insights Podcast
GfK
100 episodes
5 months ago
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Marketing
Business
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All content for Thinking Ahead: Your Leading-Edge Insights Podcast is the property of GfK and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Show more...
Marketing
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/9b/7d/2e/9b7d2e50-687e-cb19-aa0d-ff26ace1bf46/mza_5509348574767116208.png/600x600bb.jpg
Consumer confidence down five points to -22 in January
Thinking Ahead: Your Leading-Edge Insights Podcast
9 minutes 35 seconds
7 months ago
Consumer confidence down five points to -22 in January
2025 kicked off with the Overall Index Score down five points. All five measures that form the Index dropped, with particularly steep falls in consumer views on the wider UK economy, both looking back a year (down 7 points) and at what’s in store for the next 12 months (8 points lower). NIQ’s Neil Bellamy and moderator Lucy Green review the scores and their underlying causes. In the first Data Guru Corner of the year, they discuss why an index is used to measure confidence and explain it is calculated. With the strict sampling methodology consistent since 1974 at the launch of the Consumer Confidence Barometer, this dataset provides valuable historical comparisons to understand levels of confidence over the last five decades.
Thinking Ahead: Your Leading-Edge Insights Podcast
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.