Thinking Ahead: Your Leading-Edge Insights Podcast
GfK
100 episodes
5 months ago
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
Thinking Ahead: Your Leading-Edge Insights Podcast
14 minutes 17 seconds
1 year ago
CMO Outlook Series: Sustainability
Our CMO Outlook series does a deep dive on GfK's CMO Outlook report! The series covers several areas including sustainability, technology & AI, long-term brand building and more.
In this episode, we sit down with GfK's Managing Director, Consumer Insights to explore the sustainability realm of the report and how global marketers are setting the course for growth.
600+ marketing leaders shared their take on the state of marketing today, as part of our CMO Outlook Survey — the largest global study of its kind. We’ve distilled their insights here to give you granular coverage into key opportunities, trends, and challenges shaping the landscape across multiple regions and industries. To learn more about how CMOs are driving change in an evolving world, access the full report.
Thinking Ahead: Your Leading-Edge Insights Podcast
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.