In 2017, CEO of On The Tools, Lee Wilcox was named the Great British Entrepreneur for the Midlands region, which was a massive accolade and real validation of the impact that On The Tools has made in terms of becoming a disruptive and creative social-first marketing agency. Lee is now the founder of Electric House a social media publishing group, in this interview, Rik uncovers his journey and finds out how social media helped the business go viral.