The Future of E-Commerce for CPG Brands

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Think Retail

Shikatani Lacroix Design

70 episodes

9 months ago

A podcast where top designers, strategists, thought leaders and business people discuss what’s coming next.

Hosted on Acast. See acast.com/privacy for more information.

All content for Think Retail is the property of Shikatani Lacroix Design and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A podcast where top designers, strategists, thought leaders and business people discuss what’s coming next.

Hosted on Acast. See acast.com/privacy for more information.

The Future of E-Commerce for CPG Brands

Think Retail

22 minutes 17 seconds

4 years ago

The Future of E-Commerce for CPG Brands

Even though grocery stores remained open during lockdown, many people chose to do their grocery shopping online to avoid exposure to COVID. In fact, in SLD’s recent study on e-commerce for CPG brands, 69 percent of respondents said they shopped more online for groceries during the pandemic. For CPG brands, this news is not generally received with enthusiasm. The online shopping experience is extremely different from a shop in the store and options, such as saving your previous purchase list for reorder can make it harder for brands to be noticed. Some CPG brands are wading into the waters of direct-to-consumer platforms but with mixed success.

Hosted on Acast. See acast.com/privacy for more information.