The rising concern about misinformation and fake news is a top concern of people around the world, whether we’re talking about Russian interference with foreign elections or an organic seal on a carton of milk. Skepticism is high and consumers expect it to become even harder to figure out what’s true in the future.

Today, we’re talking to SLD’s president Jean-Pierre Lacroix about a recent study we conducted on the subject of why brands should be thinking about this and how they can become ambassadors of DeepReal in a DeepFake world.

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