What are cookies, what are FLoCs and what is the impact for B2Bs

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Think Out Loud with Rachel Mepham

Rachel Mepham

22 episodes

4 days ago

A light hearted, yet thoughtful podcast exploring feelings, anxieties and fears within business. How to build your confidence within business. I talk about things that often people are embarrassed to discuss as a leader within the digital marketing space. From the highs and lows and from digital leaders to newbies just starting out in digital marketing. This podcast explores my thoughts and ideas on a range of subjects including my career in digital marketing, decision making, interviews with industry experts and human behaviour, through to cats, the beach, DIY and much much more...

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What are cookies, what are FLoCs and what is the impact for B2Bs

Think Out Loud with Rachel Mepham

16 minutes 39 seconds

4 years ago

What are cookies, what are FLoCs and what is the impact for B2Bs

What are cookies? What is the difference between 1st and 3rd party cookies? What are FLoCs and why does all this matter to you?

Google Chrome will no longer support 3rd party cookies in 2022, and that will have a major impact on some advertising methods which are currently reliant on 3rd party cookies to reach potential customers with their advertising.

Lets try and break down something fairly complex into bite size pieces together. I am not a Cookies, Browser or FLoC expert so any comments, feedback or insights you would like to share - please do so on my social media channels

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This episode is pretty full on, so if you are more of a visual person like me - click the link below to my YouTube video to explain things a little more visually!

What are FLoCs - YouTube?

Digiday- Amazon block Google FLoCs

!!!UPDATE SINCE RECORDING!!! - Google Chrome is postponing 3rd party cookie removal till the end of 2023!