In this episode of Think Like Amazon, Jorge sits down with Kristiana Corona (executive coach and former Amazon leader) to unpack what true ownership looks like inside high-performing teams, and the invisible beliefs that hold rising leaders back. They explore powerful insights drawn from Kristiana’s experience coaching tech leaders at scale: · The 3-part Ownership Formula every leader should adopt · Why “extreme ownership” isn’t about...
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In this episode of Think Like Amazon, Jorge sits down with Kristiana Corona (executive coach and former Amazon leader) to unpack what true ownership looks like inside high-performing teams, and the invisible beliefs that hold rising leaders back. They explore powerful insights drawn from Kristiana’s experience coaching tech leaders at scale: · The 3-part Ownership Formula every leader should adopt · Why “extreme ownership” isn’t about...
#37: Amazon’s Secret Framework for Innovation with Marcelo Calbucci
Think Like Amazon
34 minutes
5 months ago
#37: Amazon’s Secret Framework for Innovation with Marcelo Calbucci
What if Amazon’s innovation edge came not from big ideas, but from writing them down? In this episode, Jorge sits down with Marcelo Calbucci, former Amazon Director and author of The PRFAQ Framework, to unpack the writing-first approach Amazon uses to launch new products. They explore why the PRFAQ (Press Release + FAQ) is more than a document. It’s a mindset that drives clarity, focus, and customer obsession. Whether you're building a product, navigating your Amazon career, or leading...
Think Like Amazon
In this episode of Think Like Amazon, Jorge sits down with Kristiana Corona (executive coach and former Amazon leader) to unpack what true ownership looks like inside high-performing teams, and the invisible beliefs that hold rising leaders back. They explore powerful insights drawn from Kristiana’s experience coaching tech leaders at scale: · The 3-part Ownership Formula every leader should adopt · Why “extreme ownership” isn’t about...
