Digital Product Passport, Environmental Product Data, General Product Safety Regulation, Packaging directive, Ecodesign directive, Life Cycle Assessments, Corporate Sustainability Reporting Directive – the list of initiatives to support the European green deal is long. At the same time, companies need to know if their sustainability initiatives make viable business. In this green transformation, data and sustainability analytics are crucial, since they enable companies to make strategic, real-time decisions to achieve their goals. What is the role of data as an enabler and how it can be used to make decisions that guide measurable change and responsible business practices? Whether it's lowering greenhouse-gas emissions, optimizing supply chains, or reducing waste, insights from sustainability data can power positive change while increasing profitability, or can it?

Meet André Norrback, Technology Manager from Mirka and Andreas Lundell, Associate Professor in Information Technology from Åbo Akademi Univeristy in the fourth episode of our sustainability podcast.