Europeans use nearly 26 kilos of textiles and discard about 11 kilos annually. Less than half of these clothes are collected for reuse or recycling. Clothing consumption in the EU has increased by 40% in recent decades, driven by lower prices and faster fashion cycles. It has been said that we have enough clothes to dress the world for the next 100 years, yet 150-200 ton of textile waste (60 to 75 truckloads) are dumped, burnt, or sent to landfills every day. How to find transformative ideas for extracting value from waste? What does a concept look like that goes beyond recycling? How to redefine how we view and use resources and design products? Is a system change and circular business models the solution?

Meet Petra Härmälä, R&D Manager from Mirka and Jan Timm Utecht, Managing Director from Globe Hope in the second episode of our sustainability podcast.