How celebration can be a catalyst for change? In this episode, Think: Business Futures dives into the vibrant world of cultural festivals and their powerful role in shaping a more inclusive Australia. Ali Aitken is joined by Pavlina Jasovska, and Najmeh Hassanli, both senior lecturers at UTS Business School, and Fatma Mohamed from the Africulture's Festival Committee. The conversation explores how events like the Africultures Festival go beyond celebration to foster cross-cultural understanding, economic opportunity, and social integration. They unpack how these community-led festivals break down cultural stereotypes and promote mutual respect, provide platforms for cultural exchange and small business development, and help new migrants connect with local communities and essential services. The episode also highlights the critical role of ongoing support from governments, local councils, and individuals in sustaining these initiatives and ensuring their long-term impact. Hosted and produced by Ali Aitken