Have you ever wondered about the people, trends and forces shaping our future? From what we eat and what we wear to what we believe, our world is in a constant state of flux, which makes our current predictions about the future far from accurate. Co-hosted by Cat Wiles, Chief Strategy Officer at Cossette, Canada’s largest integrated creative agency, and Tracey Follows, Futurist, Speaker and Author of The Future of You, Think Beyond is a podcast that reframes the way we think about our current reality, so we can re-evaluate the way we envision our collective future—today, tomorrow and beyond.
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Have you ever wondered about the people, trends and forces shaping our future? From what we eat and what we wear to what we believe, our world is in a constant state of flux, which makes our current predictions about the future far from accurate. Co-hosted by Cat Wiles, Chief Strategy Officer at Cossette, Canada’s largest integrated creative agency, and Tracey Follows, Futurist, Speaker and Author of The Future of You, Think Beyond is a podcast that reframes the way we think about our current reality, so we can re-evaluate the way we envision our collective future—today, tomorrow and beyond.
Getting the most out of social commerce with Ian Crocombe
Think Beyond
37 minutes 32 seconds
3 years ago
Getting the most out of social commerce with Ian Crocombe
In this episode, we connect with Ian Crocombe, founder of Deft, the Creative Consultancy for Social Commerce™, which unlocks new revenue from social commerce by supercharging creative and media using machine learning and their team's collective genius. We cover everything from social shopping to how to speak to Gen Z and how they’re different from Millennials and Gen X. We also discuss how brand building is central to brands succeeding in this omnichannel retail environment, and explore how China’s hyper advanced social commerce industry gives us insight into what’s next.
Think Beyond
Have you ever wondered about the people, trends and forces shaping our future? From what we eat and what we wear to what we believe, our world is in a constant state of flux, which makes our current predictions about the future far from accurate. Co-hosted by Cat Wiles, Chief Strategy Officer at Cossette, Canada’s largest integrated creative agency, and Tracey Follows, Futurist, Speaker and Author of The Future of You, Think Beyond is a podcast that reframes the way we think about our current reality, so we can re-evaluate the way we envision our collective future—today, tomorrow and beyond.
