We are going cycling for this episode of Think & Link; and we’ll have the joy of Phil Liggett as our voice. He is the NBC Sports Commentator for cycling, and happens to be friends with Edward Wimmer, Founder/CEO, Road ID, a technology and fashion item for marathoners, cyclists, and extreme athletes who may sometimes put themselves in a situation where an ID like this is a necessary caution. We are certain to be talking shop about the Tour de France, the expansion of cycling with everyone getting outside and onto a bike, and perhaps we’ll even talk about Lance Armstrong in a kind manner.   As always, this will be an interesting conversation about marketing, sports, culture and the designed world.