"We Choose to go to the Moon", formally the Address at Rice University on the Nation's Space Effort, is a September 12, 1962, speech by United States President, John F. Kennedy, to bolster public support for his proposal to land a man on the Moon before 1970 and bring him safely back to Earth. Kennedy gave the speech, largely written by Presidential advisor and speechwriter Ted Sorensen, to a large crowd at Rice University Stadium in Houston, Texas. In his speech, Kennedy characterised space as a new frontier, invoking the pioneer spirit that dominated American folklore. He infused the speech with a sense of urgency and destiny, and emphasised the freedom enjoyed by Americans to choose their destiny rather than have it chosen for them. Although he called for competition with the Soviet Union, Kennedy also proposed making the Moon landing a joint project. The speech resonated widely and is still remembered, although at the time there was disquiet about the cost and value of the Moon-landing effort. Kennedy's goal was realiaed posthumously, in July 1969, with the Apollo programme's successful Apollo 11 mission.

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