This episode of They Say I’m Too Loud feels like a big hug, a lot of laughs, and a celebration of what it means to dream loudly. I sit down with Abena Boamah — Founder of Hanahana Beauty, content creator, and runner — to talk about her journey from growing up with nkuto (shea butter) in her home, to creating one of the most loved Black-owned beauty brands sold at Ulta and featured on Beyoncé’s Black Parade route. In true loud girl fashion, we cover it all:
My hilarious Beyoncé lyric mix-up that made me think she shouted out Hanahana Beauty 😂
Growing up Ghanaian-American and the way nkuto/yokumi shaped our skincare rituals
Why Abena didn’t start her brand earlier, and what sparked Hanahana’s launch
What ethically sourced shea butter really means and how she’s empowering women in Tamale through fair wages, healthcare access, and tech like kneading machines
The philosophy behind “there’s no need to be ashy” ✨
Running, routines, and how Abena balances wellness with entrepreneurship
Talking money, milestones, and what it feels like to see your brand grow beyond your wildest dreams
Our shared love for Ghana and Abena’s big vision for giving back
This isn’t just a founder story — it’s a conversation about culture, community, and creating loud lives filled with purpose.
★ This episode was filmed at The Content Studio. To find out more, go to: https://www.instagram.com/thecontentstudio_gh/
★ Follow Abena Boamah here: https://www.instagram.com/beanieboamah/
★ Find out about Hanahana here: https://hanahanabeauty.com/
★ Follow me here: http://instagram.com/nubuke/