#68: Gamifying Customer Experience

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They Not Like Us

Aaron Parry

83 episodes

1 day ago

Welcome to They Not Like Us, the podcast that helps you unlock your potential and achieve personal growth. Hosted by Aaron, each episode dives into topics like mindset, resilience, mental health, and success. Through conversations with thought leaders and everyday heroes, you'll gain actionable insights and fresh perspectives to elevate your life and career. Want to be a guest on They Not Like Us? Send Aaron Parry a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/172485836583349719470ba35

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Self-Improvement

Education

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#68: Gamifying Customer Experience - Mark Stern

They Not Like Us

1 hour 50 seconds

9 months ago

#68: Gamifying Customer Experience - Mark Stern

Keywords

Mark Stern, Spartan races, customer experience, gamification, entrepreneurship, AI in business, corporate transition, business growth, customer engagement, physical and digital experiences

Summary

In this conversation, Mark Stern shares his journey from corporate life to entrepreneurship, emphasizing the importance of personal growth, gamification in business, and the blending of physical and digital experiences. He discusses his passion for Spartan races and how they have shaped his mindset. Mark also highlights the significance of community and collaboration in entrepreneurship, as well as the role of AI in enhancing creativity and customer engagement. He concludes with valuable lessons learned from his experiences and encourages others to embrace their entrepreneurial journey.

Takeaways

Mark's journey into Spartan races began as a personal challenge. Gamification can significantly enhance customer engagement and retention. Creating memorable experiences is crucial for business success. AI can be a powerful tool for personalization in business. Transitioning from corporate to entrepreneurship requires a mindset shift. Community and collaboration are essential for entrepreneurial success. Defining success for customers can increase lifetime value. Physical experiences can complement digital interactions effectively. Entrepreneurship is a game that requires patience and learning. Embracing change and growth is vital for business development.

Sound Bites

"I set a goal to do a 5k a month."

"Entrepreneurship is like checkers versus chess."

"It's fun to wake up and just love my business."

Chapters

00:00 Introduction to Mark Stern and His Journey

06:15 The Impact of Spartan Races on Personal Growth

11:04 Gamification in Business: Engaging Customers Effectively

15:57 The Power of Physical Experiences in a Digital World

21:03 Creating Memorable Customer Experiences

26:03 Innovative Packaging and Its Role in Customer Retention

30:27 Exploring NFC and QR Code Technology

33:02 The Future of AI in Marketing

41:48 Transitioning from Corporate to Entrepreneurship

49:20 Lessons Learned in Business Growth

56:56 The Importance of Community in Entrepreneurship