Brands that can take unconventional ingredients and create approachable brands to help people solve real problems are so fascinating to us. We look at Vital Protein, Dosist, Beyond Meat and other great brands that broke stigmas in certain spaces and we have so much respect. When you hear about the benefits of cricket protein and I think we can all understand the power of this category, but understanding and actually eating the protein are two different things. That's where brand comes into pay. Maile's work on the positioning and marketing of Human Improvement is making HI the obvious choice for consumers. Press play to hear Maile tell us all about it!
Episode Links
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Brand we’re loving this week: Mintier
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