I have to be honest, before I started digging into the benefits of cricket protein, I wasn't sold on the idea of eating bugs. That's not a new story for Maile as she's helped the founders of Human Improvement shift consumer perceptions recently. Maile's brand experience has been incredibly impactful as the HI team stays lean while taking cricket protein to a whole new level. In this episode, we hear about Maile's background and what drew her to HI originally. In the next episode, we'll dig into what it takes to change people's minds about eating bugs!
Episode Links
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Brand we’re loving this week: Mintier
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