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TheWineProPodcast
Selling Wine Strategies
40 episodes
3 days ago
On TheWineProPodcast, we talk all things wine biz—marketing, sales, winemaking, vineyard sorcery, new crap you need to keep your winery going—you name it. We bring in the experts, the insiders, and the vendors who keep this industry buzzing. Your fearless host? Christine Fife—wine sales and marketing strategist and mountain-moving maverick. Find out more at SellingWineStrategies.com.
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Business
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All content for TheWineProPodcast is the property of Selling Wine Strategies and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On TheWineProPodcast, we talk all things wine biz—marketing, sales, winemaking, vineyard sorcery, new crap you need to keep your winery going—you name it. We bring in the experts, the insiders, and the vendors who keep this industry buzzing. Your fearless host? Christine Fife—wine sales and marketing strategist and mountain-moving maverick. Find out more at SellingWineStrategies.com.
Show more...
Business
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Understanding Consumer Wine Publications: Guest Jacqueline Strum
TheWineProPodcast
37 minutes 38 seconds
3 months ago
Understanding Consumer Wine Publications: Guest Jacqueline Strum

In this episode, we are honored to talk with Jacqueline Strum, President and Publisher of Wine Enthusiast Media. Our discussion focused on what wine industry professionals should understand when it comes to wine publications that are written for the consumer. She gives us insight into how they find editorial pieces and how they approach creating content differently for print versus online.

TheWineProPodcast
On TheWineProPodcast, we talk all things wine biz—marketing, sales, winemaking, vineyard sorcery, new crap you need to keep your winery going—you name it. We bring in the experts, the insiders, and the vendors who keep this industry buzzing. Your fearless host? Christine Fife—wine sales and marketing strategist and mountain-moving maverick. Find out more at SellingWineStrategies.com.