In Episode 102 of TheStockroom Podcast, we’re joined by Beverley Tofour — founder of Tobe Footwear — who takes us through her journey from retail to building her own sneaker brand. Beverley breaks down how she launched her first shoe with just £800, the realities of wear testing, pricing strategies, predicting trends, and why Tobe has never made apparel. We also get into the importance of storytelling through campaigns, running pop-ups, and the future of footwear design.Bolu, Eman and Michael also talk about Tobe Footwear's 7th silhouette, the recently launched Tobe Comet Sneaker and how Beverley went about coming out with the silhouette and the process of wear testing and sampling the shoe!
#footwear #fashion #design
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Bolu: https://www.instagram.com/boluthebearCHAPTERS00:00 - Introducing Beverley Tofour Founder of Tobe Footwear03:40 - What Song Describes Your Week?07:34 - How Did Tobe Footwear Start & How Much Money Did She Start With?14:30 - Why Has Tobe Never Made Apparel?16:33 - How Does Tobe Predict Trends?18:30 - What’s On Foot?22:16 - What’s On The Table? - Tobe Comet Sneaker in ‘Chrome’25:05 - How Do You Go About Creating Silhouettes & The Production Process?29:02 - What Do You Enjoy About In Person Pop Ups?31:46 - Beverley’s Upbringing and Background In Retail & Management 45:50 - When Was The Last Time You Got Real Rest?48:33 - Blind Ranking Sneaker Features55:20 - What Materials Would Beverley Like To Try On Her Shoes In The Future?59:40 - What’s The Process Of Wear Testing For Tobe?1:01:22 - What’s The Most Random Cost’s You’ve Come Across As A Business Owner? & The Tariffs Issues1:04:53 - How Does Beverley Go About Pricing Across Tobe?1:08:05 - How Important Are Campaigns & Rollouts?1:13:19 - What’s The End Goal For Tobe Footwear? & Beverley Signs TheStockroom Force 1